Italian Lingerie Company Recycles Used Bras into Soundproof Insulation

What do bras have to do with soundproofing? In Italy they love women's bra, so much that they are collecting and giving $4 towards the purchase of a new one. The Italian intimates company Intimissimi plans to to recycle all those bras and turn them into soundproof building insulation. What type of insulation, you ask? Well they will be made into soundproof construction panels.