Soundproofing Leader Boosts Investment in Print Ads, Electronic Marketing and Radio
SUNNYVALE, Calif. – Quiet Solution is breaking through the noise this month with an ad campaign showing how to stop noise from breaking through – walls, that is. The dramatic images – of rock musicians crashing through walls or of big-screen TVs (as two examples) – are expected to grab readers’ attention and stamp the company in their minds. QuietRock® soundproof drywall provides
the lowest total cost soundproofing solution – and an easy and reliable way to stop noise from coming through walls. Sample ads can be seen at www.quietsolution.com.
The ads are part of a major increase in marketing spend, focused on educating buyers, boosting brand awareness and increasing lead generation. The current ad program runs through December and will appear in 14 trade publications, including Architectural Record, Multifamily Executive, Residential Design and Build and ProSales. The creative will be leveraged across all media including print, e-marketing,
web, and drive-time radio in select cities.
“We continue to see a fast rise in demand for our low-cost, high-quality soundproofing products”,
said Steve Weiss, vice president of marketing for Quiet Solution. “Investing in ‘getting the word out’ helps architects, builders, developers, contractors and homeowners learn more about the easiest and most cost effective method to reduce noise and enhance quality of life”.
The latest print ads and electronic marketing campaigns were produced by Purdie Rogers, a
Seattle-based agency focused on the building products industry. Their portfolio includes Boise, Weyerhaeuser, Samsung Staron, and Simpson Strong-tie.
ABOUT QUIET SOLUTION
Quiet Solution, a division of Serious Materials, is America’s most trusted manufacturer of soundproofing products.
As a technology leader, it provides world-class residential and commercial building materials that support sustainable construction while enhancing quality of life. Patented and patent-pending products and technologies include QuietRock® soundproof drywall, QuietWood® and QuietHome® high-STC windows and doors. These provide the lowest total cost soundproofing solutions for builders, architects and owners, easily and reliably. The company’s environmentally friendly products are manufactured in the United States and are available at authorized dealers throughout the U.S. and Canada. For more information, visit www.quietsolution.com or www.seriousmaterials.com.
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