Sugar Cane Panels for soundproofing

Sugar Cane panels for soundproofing? I am not familiar with the product shown in this video. They claim it is soundproof, which I highly doubt. It might block some sound, but soundprooof? The video does not state the manufactures of this product, therefore we are unable to see if this product has it's soundproofing properties tested in the lab. Anybody out there know the name of this product, if so, please leave a comment.