Press Release: Quiet Solution Launches Million Dollar Ad Campaign

Soundproofing Leader Boosts Investment in Print Ads, Electronic Marketing and Radio

SUNNYVALE, Calif. – Quiet Solution is breaking through the noise this month with an ad campaign showing how to stop noise from breaking through – walls, that is. The dramatic images – of rock musicians crashing through walls or of big-screen TVs (as two examples) – are expected to grab readers’ attention and stamp the company in their minds. QuietRock® soundproof drywall provides
the lowest total cost soundproofing solution – and an easy and reliable way to stop noise from coming through walls. Sample ads can be seen at www.quietsolution.com.

The ads are part of a major increase in marketing spend, focused on educating buyers, boosting brand awareness and increasing lead generation. The current ad program runs through December and will appear in 14 trade publications, including Architectural Record, Multifamily Executive, Residential Design and Build and ProSales. The creative will be leveraged across all media including print, e-marketing,
web, and drive-time radio in select cities.

“We continue to see a fast rise in demand for our low-cost, high-quality soundproofing products”,
said Steve Weiss, vice president of marketing for Quiet Solution. “Investing in ‘getting the word out’ helps architects, builders, developers, contractors and homeowners learn more about the easiest and most cost effective method to reduce noise and enhance quality of life”.

The latest print ads and electronic marketing campaigns were produced by Purdie Rogers, a
Seattle-based agency focused on the building products industry. Their portfolio includes Boise, Weyerhaeuser, Samsung Staron, and Simpson Strong-tie.

ABOUT QUIET SOLUTION
Quiet Solution, a division of Serious Materials, is America’s most trusted manufacturer of soundproofing products.
As a technology leader, it provides world-class residential and commercial building materials that support sustainable construction while enhancing quality of life. Patented and patent-pending products and technologies include QuietRock® soundproof drywall, QuietWood® and QuietHome® high-STC windows and doors. These provide the lowest total cost soundproofing solutions for builders, architects and owners, easily and reliably. The company’s environmentally friendly products are manufactured in the United States and are available at authorized dealers throughout the U.S. and Canada. For more information, visit www.quietsolution.com or www.seriousmaterials.com.

Tags: soundproofing, Quiet Solution, Quiet Rock

Press Release: Quiet Solution Deepens Involvement in Acoustical Society of America

Quiet Solution Deepens Involvement in Acoustical Society of America

CTO Tinianov Voted Chair of Technical Committee of Architectural Acoustics

SUNNYVALE, Calif.--(BUSINESS WIRE)--Quiet Solution announced today that it is increasing its participation in and enrichment of the field of acoustics. Dr. Brandon Tinianov, chief technology officer, has been elected by the Acoustical Society of America (ASA) as 2007-2010 chairman for the society’s Technical Committee on Architectural Acoustics (TCAA). Dr. Tinianov has also been elected to ASA’s College of Fellows.

ASA is the premier international scientific society in acoustics, with 7,000 members worldwide. They publish the Journal of the Acoustical Society of America, Acoustics Today magazine, and books and standards on acoustics. TCAA includes both academic and professional international experts, and has the distinction of being one of the most active technical committees of its type in the world. TCAA actively addresses socially important work on multifamily housing, classroom acoustics, speech privacy and healthcare acoustics.

“ASA has an important leadership and public advocacy role that directly affects everyone’s comfort ranging from full enjoyment of a concert experience to promotion of good classroom acoustics for the sake of children’s learning,” said Lou Sutherland, ASA Silver Medal winner and co-chair of the ANSI classroom acoustics committee. “I’ve known Brandon for years and can’t think of a more qualified and dedicated person to advance the building acoustics mission.”

“I’m looking forward to driving an activist, vocal approach to new standards in the science,” said Dr. Tinianov. “We plan to make a lot of noise about noise in our lives. New technologies and design approaches make it easier than ever to give building occupants the peace they deserve.”

“Dr. Tinianov is an important force behind our cleantech innovations, like QuietRock, and our EcoRock low-embodied energy drywall,” said Steve Weiss, vice president of marketing for Quiet Solution. “He carries a strong sense of ‘customer first’ along with his science. And he’s a great co-worker, too!”

In addition to his current recognition, Dr. Tinianov is a LEED Accredited Professional and INCE Board Certified Noise Control Expert. He is an active member of the several green building and building sciences professional societies. Dr. Tinianov has eight issued patents and more than twenty pending applications.

About Quiet Solution

Quiet Solution, a division of Serious Materials, is America’s most trusted manufacturer of soundproofing products. As a technology leader, it provides world-class residential and commercial building materials that support sustainable construction while enhancing quality of life. Patented and patent-pending products and technologies include QuietRock® soundproof drywall, QuietWood® and QuietHome® high-STC windows and doors. These provide the lowest total cost soundproofing solutions for builders, architects and owners, easily and reliably. The company’s environmentally friendly products are manufactured in the United States and are available at authorized dealers throughout the U.S. and Canada. For more information, visit www.quietsolution.com or www.seriousmaterials.com.

Tags: Quiet Rock, Quiet Solution